Do you remember the name of the business that gave you great service when you had your carpets cleaned last year? If the answer is no, they likely haven’t been in touch since. If the answer is yes, the company probably has invested in relationship marketing.
Relationship marketing simply means keeping in touch with people who value and need your services. Businesses that don’t do any follow up marketing with clients are missing out.
Pink Callers and SendJim have you covered. The SendJim system gives you everything you need to get new customers and keep them forever as raving fans! Pink Callers virtual assistants will do all the work of making SendJim work for you.
Meet the Radius Bomb!
The traditional way of doing direct mail marketing has a lot of built in waste. Generic messages send to larger areas and zip codes land in the trash before they every get read.
SendJim developed a “radius bomb” to make sure your mailings go exactly where you want them to go. No more, no less.
You can circle specific areas down to specific houses and send localized, relevant messages. For example, the immediate neighbors of a happy customer can see the photos of your great work and find out how to get your services, too!
Send Meaningful Messages
We’ve all gotten direct mail that just isn’t relevant. The country setting of the photos don’t look like our suburban neighborhood. The generic services listed don’t seem to address what we actually need.
SendJim is about localized messaging. A mailer can have a photo of the house it is mailed to. It can show the neighborhood entrance. The recipient is likely to recognize the picture and read on!
Win with Automated Marketing
Customers can get reminded of a service you provided. They can get info on other services you offer. Neighbors find out more about who’s doing a great job next door. These are just some of the proven relationship marketing approaches that will generate more business for you.
With SendJim, messages are composed using 1000s of templates. Use one or create your own 4×6 or 5×8 postcards. You personalize the content by using images that people will recognize and by providing information that matters to them.
You can also:
- Send a thank you card to a customer
- Send gift cards and specialty foods
- Leave a ringless voice mail (messages that go directly to voice mail) for customers and potential customers
Personalization Is Key
Both Pink Callers and SendJim are committed to providing highly personalized experiences for your customers and potential customers. We both work in a way that makes this happen for you, so you can focus your energies on running your business. As business owners with first hand knowledge of field service businesses, we’ve got you covered with the best service and marketing tools available.